Exploring how we create an enhanced user experience in leisure, retail, urban and landscape environments and collaborate together to build our common future
Being a user of mind-maps, fast sketches and doodles the translation to mainstream use and the removal of the frustration people experience with drawing – you all know, or are people who say “I can’t draw” this should open your mind to how you can use words and sketches – squiggles and lots of interesting colours to find and make your ideas communicable and fun. From DAILY MAVERICK
In the beginning there was the word and the word was good. Better than good in fact, it was aloof, if not arrogant and proud. Written language was deemed to be a sign of elitism and intellect, and so it became de rigueur that if you were a child you went to school, and learnt letters and words and sentences. And when you doodled in your work book, your teacher told you to stop making a mess and get back to the real business of learning.
Photo: Examples of doodles Sunni has done for corporate clients.
Sunni Brown is a visual revolutionary who wants to change all that. Why do words inevitably get the upper hand, Brown asks. “There are a lot of different takes on why we have verbal dominance. Historically, literacy, verbal and spoken language has been associated with a certain level of status and economic class. If you are educated, have the capacity to communicate and interpret language, this somehow makes you more intelligent than other people. You become part of an elite group of people,” says Brown.
Human beings are moreover heavily visually orientated, but despite this, for the longest time text has dominated visuals. “People haven’t made the connection between doodling and thinking, or sketching and problem solving, or visual language and creativity. I don’t think we understand how to apply visual language, and this misunderstanding is a consequence of having a cultural aversion to visual language, which is perhaps related to the historical classism. But that’s just a theory – I haven’t done enough research to offer a definitive answer.”
Photo: Sunni Brown teaches us to make the connection between doodling and thinking, sketching and problem solving. Applying visual language to life.