Sustainability in 7: William McDonough on Cradle to Cradle Design via core77

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90-x-90.jpgThe Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today’s leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

William McDonough needs no introduction for anyone with an interest in environmental design: he’s been exploring sustainability through architectural practice for some twenty years now, and his insights are more relevant than ever. In this edition of Sustainability in 7, William McDonough discusses the notion of “Cradle to Cradle,” covering everything from reversing entropy to butterfly hatcheries.

About William McDonough

William McDonough is the founding principal of William McDonough + Partners, a design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. McDonough has won three United States presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). He and German chemist Michael Braungart wrote Cradle to Cradle: Remaking the Way We Make Things and founded MBDC (McDonough Braungart Design Chemistry), a consulting firm.

Check out: Cradle to Cradle Products Innovation Institute

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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