Starbucks ‘The Bank’ Concept Store in Amsterdam

Can local be blended with a global brand- glocal? Starbucks are trying and without having been there it looks good for us caffeine heads…pity about the real local entrepreneurs  – overtones of the battle between Cosatu and Wallmart in South Africa, local vs global ? From Contemporist

Starbucks Coffee have recently been opening special concept stores in various cities around the world. This week, their latest concept store known as “The Bank” will open in Amsterdam.

Starbucks’s New Coffee Experience ‘Laboratory’ in Amsterdam

In a few days, (March 8), Starbucks will open a new concept store in Amsterdam. With its ‘Slow’ Coffee Theatre, hyper-local design, floating community gathering spaces and  on-site bakery, Starbucks ‘The Bank’ is a glimpse into Starbuck’s vision of the future.

While over the last few years Starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products, under the radar they’ve been re-defining the atmosphere in which we drink it. In Seattle, New York, London, Paris and now Amsterdam, Starbucks has been stealthily unveiling unique, highly individualized and local concept stores across America.

or on Protein alternate views

.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s