Can local be blended with a global brand- glocal? Starbucks are trying and without having been there it looks good for us caffeine heads…pity about the real local entrepreneurs – overtones of the battle between Cosatu and Wallmart in South Africa, local vs global ? From Contemporist
Starbucks Coffee have recently been opening special concept stores in various cities around the world. This week, their latest concept store known as “The Bank” will open in Amsterdam.
Starbucks’s New Coffee Experience ‘Laboratory’ in Amsterdam
In a few days, (March 8), Starbucks will open a new concept store in Amsterdam. With its ‘Slow’ Coffee Theatre, hyper-local design, floating community gathering spaces and on-site bakery, Starbucks ‘The Bank’ is a glimpse into Starbuck’s vision of the future.
While over the last few years Starbucks has gone to great lengths to reinforce the superlative quality of its coffee and products, under the radar they’ve been re-defining the atmosphere in which we drink it. In Seattle, New York, London, Paris and now Amsterdam, Starbucks has been stealthily unveiling unique, highly individualized and local concept stores across America.