Email Is The New Pony Express–And It’s Time To Put It Down

I’m sure that this will strike a chord with all bloggers and users of mail in gathering  the threads they work with together – is it time that the digital world gets it third space so we can work more fruitfully together? By Ryan Holmes on Fast Company

In early 2011, the CEO of a French IT company issued an usual memorandum. He banned email. Employees were discouraged from sending or receiving internal messages, with the goal of eradicating email within 18 months. Critics scoffed. Workers rebelled. But Thierry Breton, the CEO of Atos, has stuck to his guns, reducing message volume by an estimated 20%. His company, by the way, has 74,000 employees in 48 countries.

Email is familiar. It’s comfortable. It’s easy to use. But it might just be the biggest killer of time and productivity in the office today. I’ll admit my vendetta is personal. I run a company,HootSuite, which is focused on disrupting how the world communicates using social media. Yet each day my employees and I send each other thousands of emails, typing out addresses and patiently waiting for replies like we were mailing letters on the Pony Express.

As we’ve expanded from 20 to 200 employees over the last two years, the headaches have only grown. Anyone with an inbox knows what I’m talking about. A dozen emails to set up a meeting time. Documents attached and edited and reedited until no one knows which version is current. Urgent messages drowning in forwards and cc’s and spam.

It’s not just me who thinks email’s days are numbered. (In fact, AOL is quietly working on a major email overhaul that wold look like mashup of Twitter, Pinterest, and Gmail.) Among 18-24 year olds, time spent on webmail has declined 34% in the last year alone, and nearly 50% since 2010, according to comScore’s 2012 U.S. Digital Future in Focus report.

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