Editor’s Note: When we started Ethnography Matters, we envisioned it to be a place where ethnographers could share updates from their fieldsites. Last month, An Xiao Mina shared her fieldnotes, Instagram Ethnography in Uganda – Notes on Notes. This month, Zach Hyman @SqInchAnthro shares his fieldnotes from his fieldsite in China.
Zach is based in Chongqing, China on a year long ethnographic dive into creative practices of vehicular design among resource-constrained users. After four months in the field, Zach shares with Ethnography Matters his first field update.
His observations on low-tech vehicles are incredibly relevant for the current global shifts in automative production. China is now the largest car market. But many Western companies are discovering that simply transferring a car designed for Western users does not appeal to Asian users. Point in case GM’s Cadillac, a car built for American consumers fails to connect to Chinese consumers. It’s…
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