We needed iPhones to get a drone of our own
The Phantom is not a drone in the fullest sense of the word: It can’t follow a pre-programmed GPS path. But it can use satellite navigation to hover in place autonomously, and it can navigate itself back to where it took off from if something happens to the controller, or if you just want to show off.
But it is arguably the most complete consumer drone on the market, combining affordability, ease of use, robust flight abilities, and range. And it’s designed to usethe popular GoPro camera. Other drones are cheaper, like the Parrot, but it doesn’t have the Phantom’s range, or 3D Robotics’ ArduCopter, which is more fully-featured but requires more assembly.
The UAV industry is a fairly new one, and right now its main focus is on consumer products. That’s partially because it is growing from a consumer base: What has made them possible is the smartphone revolution, which drove down the price on the tiny electronic components needed to turn low-power remote control aircraft into flying robots that navigate, communicate, and sense. While defense contractors were making expensive and powerful drones for the US military, hobbyists were basically bolting iPhones onto remote-controlled helicopters.