New Holland Agriculture have chosen the winner of the international competition for their 1,500 square meters pavilion at the World Expo 2015 in Milan. The proposal, by Carlo Ratti Associati, is called Earth Screening, and features an agricultural field on its roof, similar to a giant 3D printer thanks to the constant activity of two robotized, self-driving tractors.
Emanuela Recchi, chairman of Recchi Engineering, describes Earth Screening as “a pavilion capable of expressing the principles of sustainability, efficiency, and energy production of a modern ‘Sustainable Farm’.” The design concept proposes an innovative and efficient pavilion, allowing visitors to interact with the latest research, products and innovations developed by New Holland.
The aim is that the energy for the pavilion – including that for the selfdriving tractors on the roof – will be generated on site. After the Expo, the New Holland pavilion will be dismantled and reconstructed in a second location as an innovative didactic farm, embodying the very idea of recycling and sustainability.
Is this the future or is it just another "futurescape" daydream?
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