A great model and well documented article well worth reading all of it.
Steven Nygren is the founder of Serenbe, which has won numerous awards, including the Urban Land Institute Inaugural Sustainability Award, the Atlanta Regional Commission Development of Excellence, and EarthCraft’s Development of the Year.
You founded Serenbe, a 1,000-acre community in the city of Chattahoochee Hills, which is 30 miles southwest of Atlanta, Georgia. In Serenbe, there are dense, walkable clusters of homes, shops, and businesses, even artists’ studios, modeled like English villages set within 40,000 acres of forest you helped protect. Can you briefly tell me the story of this community? What motivated you to create it?
It was a reaction. We purchased 60 acres in a historic farm in 1991 just on a weekend whim while on a drive to show our children farm animals. It seemed like a good investment. I wasn’t sure why we were doing it other than my wife and…
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