The role of advocacy and political engagement here espoused by ASLA in the USA is as needed in South Africa, where the demands and needs of the needy poor is sidelined by the greed of the avaricious in business and politics.
Posted by Jonathon Geels on Land8
“When people think about what influences elected officials, nine times out of ten their first thought is money… Clearly, skepticism reigns supreme when it comes to our views of how to influence a policymaker.” – Stephanie Vance, “Citizens in Action”
Despite being “for the people, by the people,” our representative democracy can seem distant. It can appear inaccessible and elitist, particularly when sensationalized by the “yellow journalism” of contemporary news media. Lobbying, and by extension advocacy, further brings to mind a hidden element of governance. Because of that, they are both practically four letter words. While this presidential election cycle has brought to the forefront the concept of politicians being “bought” by powerful lobbies, simply viewing government as a trade deal undermines the value of advocacy and professional lobbying.
I attended my first ASLA Advocacy Summit with a similar perspective and with a far greater understanding of the concurrent Awareness Summit. At the same time, I approached the event both grateful for being there and committed to gleaming every ounce of value out of the experience for the chapter I represented*. Of the dual arms of chapter outreach, Awareness (Public Relations) is sexy and glam; who doesn’t want their picture on television? Advocacy, because of the distance of government, lacks the same initial luster. Even as I listened to a professional lobbyist describe the services that he offered the society, I still had misgivings. As he outlined case studies in landscape architecture licensure battles that had littered the ground of advocacy for the society in recent years, I was unconvinced. In a state that seemingly had a shield to any licensure attacks – Indiana has a combined board with the architects who were not likely to come under any sunset issues – it was hard to reconcile the cost of lobbying. Despite the need for vigilance, the issue of licensure did not have the same sense of urgency in my state as with other chapters. Without the urgency, advocacy remained a back-burner issue, especially compared to the draw of World Landscape Architecture Month or the need for continuing education credits and networking value of the state’s Annual Meeting.
As the presenter shifted to outline the tangent benefits of advocacy and lobbying, one line was burned into my mind: “Raising the profile of the profession.” That even without a specific “ask” or dramatic need, landscape architects would benefit from engaging policymakers if for no other reason than to make the profession more prominent in the eyes of those individuals who controlled much of the direction of the built environment through the allocation of funds or the implementation of guiding policies. This was a seminal moment for me and one that changed the way that I viewed professional practice. I began to see advocacy as a partner to awareness and public relations. At the same time, I began to view Government Affairs as the natural progression in the pursuit to work as a landscape architect. It’s a complicated feeling to watch the built environment evolve, knowing that your own involvement could improve the quality of place or positively contribute to changing public health, safety, and welfare. This was a moment of clarity, like Neo seeing the Matrix for the first time. Everything was different. I was already aware of the problems that plague the profession – lack of understanding, vague licensure laws, engineering bias; finding problems to solve is easy. Inherently, landscape architects also know that layering in solutions to the problems would produce systemic benefit. But it was through advocacy to local, state, and federal policymakers that landscape architects would have the opportunity to be a constant part of the conversation. Through better advocacy, landscape architecture can become a baseline expectation, not just an add-on or luxury component or easy to value-engineer out.