#WLAM2016: This Is Landscape Architecture Campaign Reaches 4 Million

Making a difference and letting people know what landscape architecture is

The Dirt

Landscape sketch / Studio1619 Landscape sketch / Studio1619

The American Society of Landscape Architects (ASLA) just celebrated World Landscape Architecture Month (WLAM). In an effort to help the public better understand what landscape architecture is this past month, ASLA launched a social media campaign: #WLAM2016. The goal of campaign was to connect the term “landscape architecture” with the actual work of landscape architects in communities. We asked our members, colleagues, and friends to take pictures with cards that read “This Is Landscape Architecture” in front of their favorite designed spaces and post them on social media with #WLAM2016.

In total, 5,000 posts using #WLAM2016 reached nearly 4.25 million people around the world. People posted images that showed all phases of design and illustrated the breadth of the profession.

Pictures included preliminary sketches and project plans (see image above and below).

Project Plan - Louis Johnson Project plan / Louis Johnson

While some featured iconic designed spaces.

Martin Luther King Jr. Memorial, Washington, D.C. Martin…

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