According to trendwatching.com , (“one of the world’s leading consumer trends firms”) the city is the main arena for the unfolding of the new century – was it ever any different, at least in recent times the city is the focus of action with more than 50% of the worlds population being urbanized.
“CITYSUMERS | The hundreds of millions (and growing!) of experienced and sophisticated urbanites*, from San to Shanghai to São Paulo, who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations.”
Although this might be very consumerist for many people – there are a number of very interesting urban and digital urban ideas and examples in this trend review that tie in closely with where a lot of urban research and thinking is heading – trust retailers to get there first – but we can learn and turn these ideas into a more available model.
Read more here: CITYSUMERS