Moscow welcomed its first new park in 50 years with the opening Zaryadye Park in mid-September. Designed by architects Diller Scofidio + Renfro, Citymakers and Hargreaves Associates, this new public space has been a big draw for Muscovites, with over a million people visiting in the first weeks since its inauguration.
The park has become one of the most important contemporary spaces in Moscow, exhibiting high-quality infrastructure and landscapes, as well as extraordinary views to the Kremlin and the Red Square.
The project is the result of a competition in 2012 organized by the Strelka Institute of Architecture and Media Design and Sergey Kuznetsov, Chief Architect of Moscow. The winners, Diller Scofidio + Renfro, were selected over contestants including Russian office TPO RESERVE (which came in second place) and Dutch firm MVRDV (who came in third place).
Daliya Safiullina, consultant of Strelka and organizer of the contest, told ArchDaily: “The challenge was to create a model of a contemporary park for Moscow, because nothing similar had been constructed since 1958. The idea was to generate an open-air museum in which the real exhibition was going to be the skyline of the city, a platform that would allow users to appreciate the beauty of Moscow. In that sense, the flying bridge proposed by the winners became the essence of the park”.
Zaryadye got its name by the end of the 15th century, when The Red Square was a big market. It literally means “behind the rows,” referring to what extended beyond the market.
At the end of 1940, a base was established for what would have been Stalin’s eighth skyscraper. For several years, Zaryadye was the most-delayed construction project of the Soviet Union. In 1967 the architect Dmitry Chechulin finally built the Hotel Russia, which was demolished after less than 40 years of use. Sergey Kuznetsov explains, “After the demolition, the site remained abandoned for 6 years. During Yuri Luzhkov’s term as Mayor, the authorities contemplated several commercial real estate development projects, including a proposal by architect Norman Foster. Finally, in 2012, the Moscow government decided to create a multifunctional public park. ”
The main concept of the proposal is “Wild Urbanism”, a complex idea that strives for the symbiosis between the natural and the artificial, where plants and people have equal importance. Mary Margaret Jones, Senior Principal of Hargreaves Associates, explains, “We wanted to create something fluid and organic, something that would allow visitors to move freely around the park. To achieve this, we brought the paving of the Red Square into the park, and we extended the forest of the park towards the Saint Basil’s Cathedral. Creating a hybrid landscape where the natural and the constructed cohabit to create a new type of public space.”
Brian Tabolt, Associate of DS + R, adds, “It’s about merging things that normally don’t go together, like pavement with vegetation, or the urban landscape with the natural landscape. Zaryadye Park is a superposition of layers where these elements can coexist simultaneously”.
Is daily life an extension the digital world or the other way around for you? I believe your attitude and your answer is likely to have an impact on your happiness, as h behavior follows attitude and habit!
Luxury retailers such as Harrods and Bergdorfs have been achieving this for decades with their precision orientated service for discerning clientele who expect a tailored experience to match their spend.
In the early days of Steve Jobs’ return to Apple, he took the concept of purchasing a computer to an entirely new territory through the brand’s retail stores, which have almost become tourist attractions in their own right for the experiences they offer consumers. Angela Ahrendts, former CEO of Burberry and currently Apple’s SVP of Retail, sees the grander vision of the brand’s retail approach as that of “town squares” for each of their locations – serving the communities they operate within by offering educational and creative presentations and becoming a place of congregation.
This signals more modern market climates that we find ourselves in, where consumers are more hungry for experiences than a variety and surplus of goods – where authenticity and stories can be created and shared.
Technology has given mass retailers the opportunity to engage with consumers in real time and offer this personal approach, whilst leveraging off of data captured in these engagements to communicate with the customer through channels both in and out of store. Whilst technology remains important to bring experiential elements to life, the service design and strategy of these spaces must be driven by customer and market insights that give the spaces strong emotive purpose.
This is exemplified through an activation by Europe’s favourite furniture brand, Ikea, who brought their Dining Room pop-up space to life driven by the insight of ‘bringing people together through food’. Operating in the trendy Shoreditch area of London for two weeks, the space featured a DIY restaurant that allowed guests to cook and learn alongside on-site chefs, a corresponding café, showrooms for kitchenware and homeware and finally cooking workshops.
In line with their customers thirst for great wine British supermarket retailer Waitrose has found great success in offering in-store wine bars in seven of their more prestigious locations, as well as a paired menu from their bakery and delicatessen.
The flow and design of such spaces and experiences remain paramount, exemplified by the likes of new luxury thinkers such as Off-White and Alexander Wang – both of whose New York outlets place strong emphasis on the curation of their garments as well as the overall atmosphere – the latter using a section of the store as an exhibition space for exclusive product and artwork.
The question remains for South Africa is when will we see the rise of such a concept? Cape Town-based retailer meets restaurant Loading Bay has been achieving this model for years with its selection of premium clothing, books and magazines and a corresponding restaurant with amazing reviews.
Home to the world’s best cappuccino is Truth Coffee whose prime steampunk space on De Waterkant Street is an experience to witness in itself. Even the likes of Corner Store, a multi-brand streetwear space, is elevating the concept and expectations of local streetwear through acting as a multi-functional canvas for fashion, art and music.
The metrics were first developed by Jan Gehl as a research methodology, and later adapted by the Gehl practice into the Public Space and Public Life (PSPL) survey tool. The Protocol is the fruition of decades of research and application, and the PSPL surveys provide a valuable foundation to all of Gehl’s services and projects in cities and communities globally.
How are people spending time in public spaces, who are they with, what kind of activities do they engage in, and how long do they stay for? The surveys are a collaborative effort enabling people to engage, identify local problems, and begin to zoom into likely solutions. With the launch of the ‘Public Life Data Protocol’, I took the opportunity to sit down with Gehl’s CEO and Founding Partner Helle Søholt to better understand how Gehl has evolved the Public Life Service and the PSPL survey tool.
I found out that Helle has two main hopes with the launch of the Public Life Data Protocol. “My hope is that it will enable more cities to use and apply the data collection methods to their cities, and the second is that cities will begin to make people visible in the planning process.”
“The Public Space and Public Life (PSPL) survey is a way to make people visible and make them heard. We use these methods to inform our advice to clients and the participatory processes that we engage in”, explained Helle.\
As the City of Cape Town has just implemented water rationing, this media release informs why we need need to maintain resilient urban landscapes and gardens.
MEDIA RELEASE BACKGROUND:
The water crisis is a major cause for concern and poses a serious threat to some businesses and people’s livelihoods.
On the positive side it has raised public awareness about the value of water, and highlighted the bad practice of using potable water for irrigation.
A workshop was held in August called ‘Water restrictions as an agent of positive change: how to create a resilient green industry’, attended by landscape architects, contractors, growers, compost and irrigation suppliers, retailers and others. One of the issues identified was the urgent need to educate people about the importance of the urban ecosystem and clear up confusion about the use of borehole water. Here is a communication from the newly formed Cape Resilient Landscaping Forum:
MEDIA RELEASE, FOR IMMEDIATE RELEASE – OCTOBER 2017
GARDENS ARE IMPORTANT
ALL green areas – whether planted landscapes, wild areas, or a road verge with weeds – contribute to the urban ecosystem. They are vital to our well-being: green areas produce air for us to breathe, they filter pollution, absorb storm water and reduce flooding, purify water and maintain a pleasant temperature. Without sufficient planted areas and infiltration – due to the many tarred and paved areas, and reflective surfaces – the city heats up. This is known as the urban heat island effect: pollution levels rise and our quality of life decreases. On summer days, especially when there is no wind, the raised temperature is already evident in the City Bowl, which is a few degrees hotter than the suburbs.
Gardens form an important part of the urban ecosystem and are not a luxury: they are a necessity. Green areas provide habitat for wildlife and are good for our well-being. Please do not feel guilty about gardening! We encourage anyone with access to alternative water sources, such as borehole or grey water, to use it responsibly to help maintain the urban ecosystem. Furthermore help spread awareness of its value and the importance of permeable surfaces for infiltration of rain. This will make a positive difference
Some simple ways you can help preserve the urban ecosystem:
For more information on resilient landscaping and an educational quizz ‘How water-wise are you?’ please visit https://resilientlandscaping.wordpress.com/
Text by Marijke Honig
New urban activism to change our ideas about parking, I always remember Bogata’s ex-mayor, Enrique Penalosa saying in the movie Ubanised that nowhere is the right to parking enshrined in any constitution.
“We created an opportunity for social interaction that wasn’t there before.”
“I like to think of Park(ing) Day installations as the gateway drug for urban transformation,” says John Bela.
He’s one of the minds behind the urbanist holiday, held on the third Friday of September every year. Indeed, since 2005, when Bela and his collaborators installed the first Park(ing) intervention on a drab street in downtown San Francisco, the idea has gone on to enliven countless blocks around the world, and to enlighten countless urbanites, who get to enjoy spaces normally reserved for stationary cars. Last year’s event, for instance, featured a streetside ping pong table in Los Angeles, a delightfully twee succulent garden in Madrid, and a giant inflatable Pokemon in Singapore.
For Park(ing) Day 2017, CityLab rode the wayback machine with Bela, to learn how this global phenomenon came to be, and how it might just transform our cities.
From Project for Public Spaces (PPS) newsletter
This critical view by Dean Saitta of the concept placemaking and its narrow implementation in many planners and designers views of what is a relevant version of placemaking, is welcome, especially here in South African cities and in Africa generally, where racial stereotypes and gentrified views obscure the reality of the majority of users needs and understanding of what contributes to a places reality, beyond its physical attributes and aesthetic considerations.
More on current research on state of the art in digital modeling and tools for Landscape Architects
When it comes to new technologies, small investments can lead to big returns.
As at many small firms, five years ago, the technology in THK Associates’s office mainly consisted of hand-drawn plans, some 3-D modeling, Photoshop, and CAD. Now, the firm is incorporating drones, 3-D printing, and virtual reality into many of its projects. Thanks in large part to Jon Altschuld, ASLA, a landscape architect and project manager at the Denver-based firm, THK is an example of how small firms can integrate new technologies into practice with little overhead.
On a number of recent projects, the firm used drones to collect 3-D terrain data and turn it into high-resolution aerials. Using an application called Maps Made Easy, Altschuld can automate the flight path of the firm’s Phantom 4 drone in as little as 15 minutes. The drone…
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More Digital reverie – reality lags behind the movies it seems
Warning: possible confirmation bias ahead.
One of the most perplexing aspects of landscape architecture education and practice that I’ve encountered is what I’ll grossly refer to here as representation. In the nearly two decades that I’ve been a student, professional, or involved in some capacity with teaching at the university level, I can think of no other domain as consistently polarizing than the critically important area of how landscape architects generate and communicate their ideas. Perhaps the most pernicious aspect of this issue is the ongoing divide between digital and analog processes—using the computer versus hand drawing. At first glance, one may likely assume this issue to simply be generational—older generations of designers were not educated in the use of the computer and so are less accepting of it than of those techniques and media with…
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